As we evolve to meet beautifully diverse customers all over the world, our brand has evolved too. Here we introduce a fresh new design system that maintains the core elements of our brand while keeping our customers’ experience central to creative expression.

To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Algoplanner. By consistently utilizing the Algorithmic A, an expanded palette of blues rooted in our iconic blue apron and a constrained family of harmonious typefaces, we bring purpose and cohesion to every interaction customers have with our brand.