Colors

Our blues are iconic. It’s our most identifiable asset, from the color of our aprons to our logo.

We’re leaning into a family of blues to leverage brand recognition. Fresh and inviting, this expanded palette propels us into a global future. We always ensure a presence of brand blues, either within the composition or through the presence of a logo.

PRIMARY BRAND COLORS

The brand colours are equal in status and always appear in full tone. They may not be darkened, lightened or displayed transparently.

  • Pantone: 2735 C
    CMYK:
    RGB:
    HEX: #111130

    Oxford Blue

  • CMYK:
    RGB:
    HEX: #01f8f5

    Fluorescent Blue

  • CMYK:
    RGB:
    HEX: #156cea

    Bluetiful

  • Pantone: 2735 C
    CMYK:
    RGB:
    HEX: #f1f2f2

    Cultured Gray

  • CMYK:
    RGB:
    HEX: #b7c1c9

    Light Gray

SECONDARY BRAND COLORS

  • Pantone: 2735 C
    CMYK:
    RGB:
    HEX: #525272

    Oxford Blue

  • CMYK:
    RGB:
    HEX: #b7c1c9

    Fluorescent Blue

  • CMYK:
    RGB:
    HEX: #eeee22

    Yellow

COLOUR GRADIENT

ALGOPLANNER COLOUR LIBRARY

zip
98.47 KB

ALGOPLANNER COLOUR LIBRARY 2

zip
43.46 KB
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Typography